Our Approach:

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Building Bridges Between Strategy, Data, and Impact

At the intersection of commercial acumen and mission-driven purpose lies my philosophy: Omnichannel marketing isn’t just about channels—it’s about context. With 20+ years of steering growth for Fortune 500 brands, nonprofits, and startups alike, I’ve honed a methodology that blends big-picture thinking with tactical precision. Here’s how I turn vision into measurable outcomes:

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Omnichannel means unifying every touchpoint—digital ads, email, social media, in-person events, direct mail, and more—into a seamless, customer-centric journey. But it’s more than just “being everywhere.” It’s about aligning each channel with your core business strategy to amplify impact, whether you’re scaling revenue, boosting donor engagement, or elevating community visibility.

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Deep Dive into Your Goals​

• Listen First: I start by understanding where you are and where you want to go. What’s your current strategy? What’s working? What’s missing?

• Business Alignment: Marketing doesn’t operate in a vacuum. I analyze your financials, operations, and organizational culture to ensure campaigns support broader objectives like revenue growth, cost optimization, or mission expansion.

• Roadmap Creation: Together, we’ll craft a strategy with short-term wins (e.g., quick lead generation) and long-term vision (e.g., brand authority or donor loyalty).

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Omnichannel Integration

• Channel Synergy: I map out how each platform (SEO, email, paid ads, events) complements the others to eliminate gaps and reinforce messaging.

• Nonprofit & Commercial Balance: For nonprofits, this might mean blending storytelling with donor retention tools. For businesses, it’s aligning sales funnels with customer lifetime value.

• Tech Stack Optimization: Leveraging tools like HubSpot, Salesforce, and PowerBI, I streamline workflows to maximize efficiency and ROI.

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Data-Driven Agility

• Real-Time Tracking: I monitor both online metrics (CTR, conversion rates) and offline KPIs (event attendance, direct mail response) to gauge performance.

• Pivot with Purpose: Markets shift. Trends emerge. My campaigns adapt quickly—reallocating budgets, refining messaging, or doubling down on high-performing channels.

• Proven Results: Past initiatives have slashed customer acquisition costs by 35%, boosted program revenue by 65%, and improved campaign ROI by 50%.

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Holistic Partnership

• Beyond Marketing: I serve as an extension of your team, advising on board governance, stakeholder alignment, and operational efficiencies.

• Transparency & Trust: Regular check-ins, clear reporting, and candid feedback ensure we’re always aligned—and celebrating milestones together.

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Why this Approach Works 

• Dual-Sector Expertise: Few marketers bridge nonprofit impact and commercial growth like I do. Whether you’re a startup scaling revenue or a nonprofit expanding community reach, my strategies are tailored to your unique needs.

• No Guesswork: Data isn’t just a buzzword here—it’s the foundation of every decision.

• Scalable Impact: From $500K campaigns to multi-million-dollar portfolios, my frameworks grow with you.

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If you’re ready to move beyond fragmented tactics and embrace a strategy that connects every dot—from your boardroom to your bottom line—let’s talk. Together, we’ll turn your goals into a roadmap, your data into action, and your vision into legacy.

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Henry Rosas-Curry
Marketing Strategist | Nonprofit Advisor | Growth Architect
Schedule a Consultation 

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This approach has driven 30-50% revenue growth for 15+ organizations. Yours could be next.